Home » Events Marketing » Audience Assurance™

Audience Assurance™

Continuous contact data maintenance and deliverability protection.

Invalid email addresses destroy the email domain your event campaigns depend on. Every time you send to outdated contacts, you seriously damage current and future campaigns.

Audience Assurance™ is DataJi’s database maintenance service to keep data supplied by DataJi, and your existing B2B contact databases verified, accurate and campaign-ready.

Contact Data Verification & Maintenance

One quality standard for DataJi data and your own CRM data

Audience Assurance™ can be applied to data supplied by Dataji, your existing event databases, or to both. That means the data we have supplied can be maintained alongside your own historical records, and all your CRM data. We revalidate and verify all data fields in every contact record, identifying and correcting invalid or inactive contacts before they can damage campaign performance. We revalidate contacts for job changes, company moves, role changes and departures. We check email addresses for deliverability. Where a contact no longer matches the audience criteria, we identify suitable replacements.

The objective is simple: the entire audience you rely on should be held to the same guaranteed standard. ALL your contact data: accurate, relevant & verified.

'Employment Match'

The first step in the process is to find out if the B2B contact on your database still works for the same company. If not then the email address is now invalid.

At the same time, we check if the job title has changed. Most B2B emails are sent to specific job functions.

Changes in job titles and company related details (name, industry, address, phone...) are verified and updated to your database.

'Target Audience Match'

Before adding new contacts or contacts that have changed employers and/or job titles then it's vital to check they still fit into your Target Audience (your ICP).

We check the match in great detail and nuance. Does the employer organization match your brief? It's sector, geography, size, products and services? Does the job title and function match the brief?

If anything doesnt match then it gets removed, replaced, and if you prefer, moved to a secondary list.

'Email Address Sourcing & Verification'

If the B2B contact has changed employer then the email address is invalid and so we source the new email address and validate it through multiple proprietary steps.

We check, validate and update all email addresses, regardless of whether anything has changed, to ensure all email addresses are valid.

'Data Integrity Check'

A final check ensures that all the fields in the contact data are consistent across the record, accurate, error-free, and the email address, website and LinkedIn all match up.

If you check data that you have been forwarded by other data providers you will be amazed by the errors this check picks up and corrects.

Bad data destroys all your future campaigns

Poor data is a very serious problem. If emails are being sent to email addresses that have subsequently expired, to abandoned mailboxes or to people who no longer work at the target company, mailbox providers will treat your email sending domain as a very low quality sender. Your emails end up in spam. Bounce backs kill present and future email deliverability and now even your emails to genuine valid email addresses end up in the spam box. Open rates fall. Replies diminish.

Because the damage is gradual, senders don’t realize the issue until the sending email domain is permanently damaged. At first, it may look like a subject line problem, a timing issue or a weak campaign. In reality, poor data is gradually destroying the sender reputation behind every campaign you send. A damaged sending domain does not reset because a new campaign starts. Poor-quality data used for one campaign weakens deliverability for future campaigns across the same brand, portfolio or sending infrastructure.

Why data becomes invalid…

People constantly change employers, jobs, responsibilities, leave companies and retire. Companies merge, rebrand, restructure or close. New decision-makers are entering the market while existing B2B contacts become obsolescent. Audience Assurance™ solves this by verifying, refreshing and updating the contacts throughout the entire campaign lifecycle.

Deliverability protection included

Audience quality and email deliverability are tightly connected.

Audience Assurance™ also includes monitoring of the technical factors that can affect whether your campaigns reach the inbox.

This includes reviewing SPF, DKIM and DMARC configuration, monitoring for blacklist appearances, identifying sender reputation concerns.

Poor data and weak technical configuration hugely increase the risk of deliverability problems. Audience Assurance™ helps identify and reduce those risks well before they can damage campaign performance.

Send us a message