
How can you check that B2B contact data is valid?
If your data comes from DataJi that’s easy. When DataJi delivers your B2B contact data, you receive access to it through our PitchKraft portal. Each and every contact shows three
Home » B2B Contact Data » Data cleansing
“Data is the new oil. Like oil, data is valuable, but if unrefined, it shouldn’t be used.” Clive Humby

DataJi’s B2B data cleansing service guarantees your contact lists are not just accurate, but reliable, consistent, and always up to date.
We understand that the quality of your data can make or break your outreach and marketing efforts, so we stand behind our work with an industry-leading 200% accuracy commitment.
If you discover any inaccuracies in the cleansed data we provide, we’ll replace each invalid record with double the number. You gain complete confidence in your data, driving higher engagement, better targeting, and business growth.
B2B contact data can degrade incredibly quickly
DataJi’s B2B data cleansing process ensures your contact lists remain not just accurate, but also complete, reliable, and always up to date. We recognize that contact data can become outdated much faster than expected, often within a few months, as a result of changes in job roles, organizational structures, and staff movement. With industry turnover rates ranging from 16% to 31% (source: cpdonline.co.uk), the need for consistent data cleansing is clear.
If any inaccurate records remain after our cleansing, we replace each one with double the number.

Bad data is worse than useless; much worse
Data is valuable, but worse than useless if not refined. Using inaccurate data in campaigns can be catastrophic for organizations, leading to damage to business and domain reputation, compliance issues, low morale, wasted spend, and poor conversions. A 1% inaccuracy is enough to destroy your email domain reputation. Data cleansing is essential to comply with GDPR and CCPA regulations which require companies to handle B2B contact data responsibly and ensure ongoing accuracy. Failure to comply with these regulations can result in penalties, legal issues, & lasting damage to the company’s reputation.
Another benefit of data cleansing is cost reduction in marketing campaigns. Duplicate and inconsistent data can lead to unnecessary marketing expenses and time.
By eliminating duplicates, and enriching and ensuring data consistency, organizations can save large amounts of money and allocate resources more efficiently.
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Data should also be consistent.
By utilizing DataJi’s comprehensive data maintenance processes, existing data-entry errors, inconsistencies in punctuation, duplication, and irregularities in data cell formatting are eliminated. The database is restructured to ensure it is well-organized, efficient, and optimized for performance. DataJi’s expert data scientists will transform your database into one that is fully ‘relational,’ ‘normalized,’ and, in plain terms, seamlessly functional, user-friendly, and ready to drive actionable insights.
Validated B2B contact data
By utilizing a combination of our proprietary manual processes, advanced algorithms, and cutting-edge AI technology, we conduct a thorough verification and validation of every data attribute associated with your B2B contacts. This meticulous and multi-faceted approach guarantees that the resulting data is not only accurate, reliable, and up-to-date but also quickly actionable.
Data is one of the most valuable assets for businesses, making it crucial to maintain it in the best possible state. However, frequent updates and changes to information can inevitably lead to data degradation over time. At DataJi, we specialize in comprehensive data cleaning and intelligent validation, ensuring your data remains accurate, reliable, and of the highest quality.
DataJi’s data cleansing processes guarantee that your data is not only 200% accurate but also consistent, well-structured, and always up to date. Our commitment to excellence is unmatched. If you discover any inaccuracies in the data we’ve cleansed, we’ll replace it with twice the number of corrected records, ensuring your business always operates with the utmost confidence in its data integrity.
We provide a personalized, and detailed report that highlights gaps in your data and offers actionable recommendations to improve its accuracy, & usability.
Our advanced data management solutions accurately detect and eliminate duplicates across both single and multiple files, ensuring data integrity and efficiency.
We refresh records with outdated or inaccurate information, like office relocations, phone number changes, or deceased individuals, and have TPS, and MPS checks.
We can enrich your records with valuable and relevant information such as demographics, wealth indicators, industry details, and employee size for B2B data.

If your data comes from DataJi that’s easy. When DataJi delivers your B2B contact data, you receive access to it through our PitchKraft portal. Each and every contact shows three

Most event businesses have more names than they can shake a badge scanner at. Archaic lists bought from who knows where, registration files, exhibitor lists, CRM exports, delegate enquiries, newsletter

Catch-all email addresses are often misunderstood in B2B marketing. They are not invalid; they are unconfirmed by standard verification tools. This guide explains how DataJi validates contacts beyond standard email






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