Events & Exhibitions Marketing | Delegate & Event Lead Gen

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Inexpensive event marketing specialist and management

360° events marketing

Events marketing is a specialisation at DataJi, providing for our clients all pre-event, attendant and post-event functions.

Pre-event processes include, but are not limited to:

Inexpensive marketing for events, conferences, trade shows, and exhibitions. Contact us now and we will revert within the hour with how we can inexpensively generate delegates for your event. From contact data generation, data cleansing and enrichment to delegate sales.

Market intelligence analysis
Peer event organisations’ portfolio analysis
Monitoring of relevant media
Database building, validation and enhancement/enrichment of event delegate leads, exhibitors & sponsors
Development and maintenance of marketing assets such as website, landing pages, blogs, news, SEO, SMM et al

Conversion

Delegate sales
Visitor registration
Exhibitor sales
Sponsor sales

Cultivation and brokering
- Delegate nurturing via channels such as telemarketing
- Matchmaking (setting of, for instance, delegate-exhibitor meetings, seminars, workshops, face-to-face, round tables…)
Data aggregation through:
- Events data
- Surveys
- Feedback
- Data segmentation & analysis
- Structuring and publication of results
- Delegate, exhibitor and sponsor retention

A typical 360 events marketing roadmap is presented below and serves as a fully amendable template from which events organisations achieve high ROI by outsourcing to DataJi:

How can you check that B2B contact data is valid?

If your data comes from DataJi that’s easy. When DataJi delivers your B2B contact data, you receive access to it through our PitchKraft portal. Each and every contact shows three

October 5, 2026 No Comments

B2B Events Data – 1% Inaccuracy Is Enough to Destroy Your Email Domain Reputation

Most event businesses have more names than they can shake a badge scanner at. Archaic lists bought from who knows where, registration files, exhibitor lists, CRM exports, delegate enquiries, newsletter

May 18, 2026 No Comments

Catch-All Email Addresses: A B2B Marketer’s Guide to Understanding Email Verification, Deliverability and Contact Quality

Catch-all email addresses are often misunderstood in B2B marketing. They are not invalid; they are unconfirmed by standard verification tools. This guide explains how DataJi validates contacts beyond standard email

January 25, 2026 No Comments