DATAJI | MARKETING DECISION-MAKER CONTACT DATA
Marketing Director & CMO Email Lists
Reach CMOs, marketing directors and specialist marketing leaders at businesses relevant to your campaign. DataJi researches named B2B contacts to your exact brief, verifies current roles and employers, and provides evidence to assess the fit.
Bespoke research, not a pre-made contact list. DataJi researches marketing contacts after agreeing your exact brief, including marketing responsibilities, industry, company size, geography and exclusions. The resulting dataset is created for your campaign, not selected from a fixed catalogue.
A CMO, marketing director and demand generation leader may buy different things
A generic marketing directors email list can combine senior budget holders, brand specialists, digital marketers and event managers even though they make very different purchasing decisions. A CMO may own strategy; a head of marketing operations may select CRM or automation tools; a field marketing leader may control event sponsorship budgets.
We help identify the function responsible for the product, service or event you are promoting, not merely people whose titles contain ‘marketing’. In smaller businesses one person may wear several hats; in large groups budget ownership can sit within a region, product line or business unit.
Which marketing decision-makers should you target?
Examples of roles and buyer contexts that can be researched and refined against your brief:
| Buyer or campaign | Contacts to consider | Useful targeting criteria |
|---|---|---|
| Marketing software and automation | CMOs, marketing directors, heads of marketing operations, demand generation leaders | Ownership of campaigns, martech platforms, digital channels or pipeline programmes |
| Agencies and creative or digital services | CMOs, heads of brand, marketing directors, heads of growth | In-house versus outsourced remit, sector, company size, service needs |
| Event services, sponsorship and exhibition sales | Heads of events, field marketing directors, marketing directors, relevant CMOs | Responsibility for event budgets, event strategy, sponsorship or attendance |
| Marketing and digital conferences | CMOs, digital marketing directors, demand generation leaders, brand leaders | Event theme, seniority, business sector, geography and employer profile |
| ABM, analytics and sales enablement solutions | Heads of demand generation, revenue marketing and marketing operations | Specific responsibility for attribution, ABM, technology or lead generation |
The titles listed are starting points, not a fixed database. We refine inclusion rules to match the responsibilities that matter to your campaign.
Specify the marketing audience you really want
Buying responsibility
Select leadership, brand, demand generation, martech, events or digital marketing based on the purchase.
Company profile
Target industries, subsectors, named accounts and employer size bands.
Market and seniority
Define geography, business unit, seniority and who controls the relevant marketing budget.
Existing contacts
Exclude clients, current prospects and unsuitable accounts using agreed suppression criteria.
Example brief: UK B2B software companies with 50–500 staff; CMOs or VPs of Marketing overseeing demand generation; exclude agencies and existing customers.
Combine these criteria using company and contact targeting and industry-specific data research.
Marketing titles need context
A head of communications or public relations is not automatically responsible for paid marketing. A product marketing director may influence positioning but not select event contractors. We can include adjacent roles when your actual buying committee makes that sensible.
For event organisers, a marketing-leaders delegate audience is distinct from companies that could sponsor or exhibit at the event. Each calls for separate targeting criteria.
Verification evidence for each supplied contact
A business email address may be deliverable even if the person has changed employer or no longer holds the responsibility you need. Our three Validity Evidence Checks help you inspect the quality and relevance of the contacts supplied:
Employment Match
Evidence concerning the person’s current employer and stated job title.
Target Audience Match
Checks whether the marketing leader works at the stated company and owns the marketing function required by your brief.
Data Integrity Check
Checks the completeness and consistency of the supplied contact record.
Learn more about the evidence behind DataJi contact verification. With our 100% replacement guarantee, one qualifying replacement record at no additional cost are provided for each inaccurate contact identified under the agreed criteria.
Who uses this contact data?
- Marketing software vendors: reach decision-makers responsible for the workflow or platform you sell.
- Marketing and creative agencies: focus on firms whose in-house marketing teams match your ideal customer.
- Conference and exhibition organisers: identify relevant senior marketing delegates or speakers by event theme; treat exhibitor and sponsor targeting separately.
- Event production and promotional services: research marketing and events professionals with responsibility for relevant budgets.
For event-specific audiences, read about delegate, sponsor and exhibitor contact research; these are distinct audiences that should be briefed separately.
From targeting brief to free sample
- 1. Define the audience. Tell us the job functions, organisation types, countries and exclusions that matter.
- 2. Research and check. We identify relevant named contacts and provide validity evidence for the records supplied.
- 3. Review the sample. Check whether the proposed contacts fit before agreeing the scope of the full dataset.
You can also explore our bespoke B2B contact data service and other job-function contact lists.
Frequently asked questions
Can I buy a CMO email list filtered by industry and company size?
Yes. Specify the sectors, countries, organisation-size bands and marketing responsibilities required. We research contacts against that brief rather than provide one generic CMO file.
Can you separate demand generation from brand marketing?
Yes, where responsibilities can be supported by available evidence. We can include the appropriate roles and exclude unrelated marketing specialisms.
Can you find the people who decide on event sponsorship?
We can research event marketing, field marketing and appropriate senior marketing roles against your brief. The relevant budget owner varies by company.
Do you include marketing managers or only directors?
Either. You can specify executive, director, head-of-function and manager roles by employer size and responsibility.
Will the contacts include business email addresses?
We research named professional contacts and available business email addresses where they can be suitably verified. Coverage depends on the brief and source evidence.
How much does a marketing directors contact list cost?
Pricing depends on audience size, the specificity of the roles and the research required. Request a free sample and tailored proposal.
